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Wine Business 101 - I Want to Work in the Wine Business
Saturday, January 19, 2013 from 11:00 AM to 2:00 PM (PST)
Los Angeles, CA
Do you have passion for the wine industry?
Do you like your current job?
Are you defined by your career?
Do you enjoy where your future lies?
Do you want to find out what opportunities exist in wine?
Treat yourself to a special discussion about the wine industry and opportunities that could be open to you.
From Importing, Distributing, Negotiating, Marketing, and Sales, to Wine Bars, Wine Retail, Wine Clubs, Internet Wine Websites... If you're thinking of working in the wine industry... this is for you. Rethink your career with some fresh information and ideas. The wine industry is booming and you will need this information to grow and thrive.
Much like the rest of the world, the wine industry is rapidly changing due to the effects of globalization. Up until the mid 19th century, the wine industry was a fragmented agricultural pursuit, primarily based on satisfying local needs. Now, this $20 billion dollar industry has experienced mass consolidation and growth through technology and emerging markets around the world. This has both benefited the industry as well as created new concerns for the future of wine as we know it.
Learn from our resident 20-year industry expert and Master of Wine Student, Ian Blackburn, about the past - current - and future of this dynamic industry. This class is perfect for someone who is trying to break into the industry, as well as for those who are looking to expand their insight in the wine-drinking world.
Materials - Comprehensive Booklet
Take Home Materials
...and other resources
(*no wine is served at this event)
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